ConveneX: Travel Made Effortless
ConveneX: Travel Made Effortless
ConveneX: Travel Made Effortless
Manage your business trip with ease
Manage your business trip with ease
CATEGORY
CATEGORY
Travel Companion
Travel Companion
ROLE
ROLE
Lead Designer
Lead Designer
DURATION
DURATION
2 Weeks
2 Weeks
Design a mobile app for Business Travellers attending corporate events, providing easy access to all essential details in one place.
Design a mobile app for Business Travellers attending corporate events, providing easy access to all essential details in one place.
Design a mobile app for Business Travellers attending corporate events, providing easy access to all essential details in one place.
Travel App
Event Management
App Design
✦ Prologue
✦ Prologue
Understanding the Context
Understanding the Context
HDFC ERGO had a major conference in Amsterdam & Dusseldorf coming up, welcoming CXO-level executives from various insurance companies. To ensure seamless event management and enhance the attendee experience, they sought an app tailored to efficiently handle every aspect of the event.
HDFC ERGO had a major conference in Amsterdam & Dusseldorf coming up, welcoming CXO-level executives from various insurance companies. To ensure seamless event management and enhance the attendee experience, they sought an app tailored to efficiently handle every aspect of the event.
✦ Approach
✦ Approach
Guiding the Design Journey
Guiding the Design Journey
These questions shaped our approach and led us to design a user-friendly, premium experience focused on convenience and accessibility.
These questions shaped our approach and led us to design a user-friendly, premium experience focused on convenience and accessibility.
How might we create a premium and welcoming app experience for business travellers?
How might we create a premium and welcoming app experience for business travellers?
How might we prioritize the most essential information for users to see first upon logging in?
How might we prioritize the most essential information for users to see first upon logging in?
How might we provide personalized touches that make each user feel uniquely valued and supported during their trip?
How might we ensure users can quickly and easily access to essential travel information
How might we ensure users can quickly and easily access to essential travel information
How might we create a premium onboarding experience that invites users to the event
How might we create a premium onboarding experience that invites users to the event
How might we design an interface that reflects the HDFC ERGO brand while still feeling fresh and engaging?
How might we organize travel details (like flights, hotel info, and agendas) to feel intuitive and effortless to use?
How might we organize travel details (like flights, hotel info, and agendas) to feel intuitive and effortless to use?
How might we make users feel supported throughout their journey?
How might we make users feel supported throughout their journey?
How might we design a visually appealing yet minimal interface that enhances usability during busy travel schedules
How might we provide personalized touches that make each user feel uniquely valued and supported during their trip?
How might we design an interface that reflects the HDFC ERGO brand while still feeling fresh and engaging?
How might we design a visually appealing yet minimal interface that enhances usability during busy travel schedules
Based on the stakeholder discussions and internal review, I created the PRD and IA that was agreed upon by both parties.
Based on the stakeholder discussions and internal review, I created the PRD and IA that was agreed upon by both parties.
✦ Visual Design Direction
✦ Visual Design Direction
Setting up the Mood
Setting up the Mood
I presented multiple visual design directions to the stakeholders to get a sense of what works for the users. After a round of deliberation, Option B was chosen.
I presented multiple visual design directions to the stakeholders to get a sense of what works for the users. After a round of deliberation, Option B was chosen.
✦ Understanding Our User
✦ Understanding Our User
Redefining Travel for Busy Professionals
Redefining Travel for Busy Professionals
Based on the stakeholder discussions we concluded that the users—CXOs attending corporate events—needed something premium and easy to use. They were looking for an app that instantly got them the information they needed and made them feel welcome on their journey.
Based on the stakeholder discussions we concluded that the users—CXOs attending corporate events—needed something premium and easy to use. They were looking for an app that instantly got them the information they needed and made them feel welcome on their journey.
✦ Information Architecture
✦ Information Architecture
Simplifying the Complex
Simplifying the Complex
To create a seamless experience for ConveneX, we focused on a clean and intuitive information architecture. The app structure was designed to ensure users could effortlessly access key event details while maintaining a premium feel
✦ Building a Base
✦ Building a Base
Colors & Typography
Colors & Typography
With the foundation laid out, the next step was to build a design system to ensure consistency across the app. I focused on establishing a core set of design elements—colors, fonts, and components—that would carry through every app part.
I wanted to give the app a premium, yet minimal look, so users could navigate effortlessly without distractions.
With the foundation laid out, the next step was to build a design system to ensure consistency across the app. I focused on establishing a core set of design elements—colors, fonts, and components—that would carry through every app part.
I wanted to give the app a premium, yet minimal look, so users could navigate effortlessly without distractions.
Body
Body
Inter
Aa
Body • Bold, Medium
Body • Bold, Medium
Decorative
Decorative
Heading • Regular
Heading • Regular
Brand
#E51718
Heading
#FFFFFF
Background
#000000
Elevation
#262B37
Body
#7B828C
Brand
#E51718
Heading
#FFFFFF
Background
#000000
Elevation
#262B37
Body
#7B828C
PRESENTING CONVENEX
PRESENTING CONVENEX
Making Business
Travel a Breeze
Making Business
Travel a Breeze
Designing for Business Travelers:
Fast, Focused, & Effortless
Designing for Business Travelers:
Fast, Focused, & Effortless
Travel App
Event Management
App Design
✦ Onboarding
✦ Onboarding
A Letter Welcomes you
A Letter Welcomes you
A Letter Welcomes you
Stay on top of every session, panel, and networking opportunity with a clear and structured schedule.
Stay on top of every session, panel, and networking opportunity with a clear and structured schedule.
Stay on top of every session, panel, and networking opportunity with a clear and structured schedule.
✦ Trip Management
✦ Trip Management
Your Hotel
Details
Your Hotel
Details
Your Hotel
Details
Hotel info with check-in, check-out, distance from the airport, and even Google Maps to guide you there!
Hotel info with check-in, check-out, distance from the airport, and even Google Maps to guide you there!
Hotel info with check-in, check-out, distance from the airport, and even Google Maps to guide you there!
✦ Announcements
✦ Announcements
Your Flight
Details
Your Flight Details
Your Flight
Details
All details regarding your flight timing, departure terminal, & SPOC details at your fingertips
All details regarding your flight timing, departure terminal, & SPOC details at your fingertips
All details regarding your flight timing, departure terminal, & SPOC details at your fingertips
✦ SPOC Details
✦ SPOC Details
Your Go-to SPOCs
Your Go-to SPOCs
Your Go-to SPOCs
Need help or Assistance? Your designated Special Point of Contact is just a tap away.
Need help or Assistance? Your designated Special Point of Contact is just a tap away.
Need help or Assistance? Your designated Special Point of Contact is just a tap away.
✦ Announcements
Stay Updated
Stay Updated
Stay Updated
Real-time announcements update you on any changes or key updates during the event.
Real-time announcements update you on any changes or key updates during the event.
Real-time announcements update you on any changes or key updates during the event.
✦ Agenda
Event Agenda at a Glance
Event Agenda at a Glance
Event Agenda at a Glance
Real-time announcements update you on any changes or key updates during the event.
Real-time announcements update you on any changes or key updates during the event.
Real-time announcements update you on any changes or key updates during the event.
✦ Login
✦ Login
Secure Authentication
Secure Authentication
Secure Authentication
Ensures only authorized attendees can access the app, providing a smooth user experience
Ensures only authorized attendees can access the app, providing a smooth user experience
Ensures only authorized attendees can access the app, providing a smooth user experience
✦ Home
✦ Home
Dynamic Homepage
Dynamic Homepage
Dynamic Homepage
Depending on when the user logs in, the homepage is updated to some the most relevant information to the user
Depending on when the user logs in, the homepage is updated to some the most relevant information to the user
Depending on when the user logs in, the homepage is updated to some the most relevant information to the user
Countdown Timer
Countdown Timer
Before the Event
Before the Event
Event is Live
Event is Live
During the Event
During the Event
Event has Ended
After the Event
✦ Gallery
✦ Gallery
Event Gallery
Event Gallery
Event Gallery
After the event concludes, get access to all the fun trip photos & videos in the app
After the event concludes, get access to all the fun trip photos & videos in the app
After the event concludes, get access to all the fun trip photos & videos in the app
✦ Reception
✦ Reception
The response to ConveneX has been overwhelmingly positive. HDFC ERGO’s leadership team praised the app for its exceptional quality and seamless delivery within a tight timeline.
They were so impressed with the design and functionality that they plan to adopt ConveneX for all their future events, including those for partner agencies.
The response to ConveneX has been overwhelmingly positive. HDFC ERGO’s leadership team praised the app for its exceptional quality and seamless delivery within a tight timeline.
They were so impressed with the design and functionality that they plan to adopt ConveneX for all their future events, including those for partner agencies.
Damn! That's a lotta scrolling
Damn! That's a lotta scrolling
Damn! That's a lotta scrolling
That's the end of this project.
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