India Gets Moving

Fitness rewards through wearable tech integration.

India Gets Moving

Fitness rewards through wearable
tech integration.

India Gets Moving

Fitness rewards through wearable tech integration.

ROLE

Lead Designer

DURATION

4 Weeks

Design an engaging and seamless user experience within the Here app to motivate users to meet their fitness goals while ensuring a smooth integration of wearable technology.

Fitness

Rewards

App Design

✦ Setting the Context

Prologue

✦ Setting the Context

Prologue

✦ Setting the Context

Prologue

India Gets Moving is a collaborative initiative between Apple, HDFC ERGO, and Zopper to promote a healthier lifestyle. Users who purchased an Apple Series 10 watch could have its entire cost reimbursed by achieving a daily step goal. This feature was integrated into the Here by HDFC ERGO app.

Project Timeline

User Needs

Seamless integration of fitness tracking

Straightforward reimbursement process

Clear communication of daily progress

User Base

✦ Primary User

Fitness Enthusiasts

Health-conscious individuals using the Apple Series 10 Watch to track and achieve fitness goals.

Motivated by Incentives

Users driven by the reimbursement offer to stay consistent with their daily step goals.

Insurance Customers

Existing HDFC ERGO app users exploring additional features like fitness tracking.

Casuals

Individuals drawn in by peer recommendations, curious about wearable tech and its benefits.

Usability Testing

Due to the tight timeline, formal usability testing was limited.
Instead, I relied on rapid feedback loops with internal teams and stakeholders.
If testing had been possible: I would've included tasks like onboarding flows, reimbursement tracking, and motivational triggers to test user ease and engagement.

Due to the tight timeline, formal usability testing was limited.
Instead, I relied on rapid feedback loops with internal teams and stakeholders.
If testing had been possible: I would've included tasks like onboarding flows, reimbursement tracking, and motivational triggers to test user ease and engagement.

User Journey

Discover

Users learn about the offer via promotional campaigns.

Purchase

Users buys the Apple Watch series 10 via an offline channel.

Onboard

Users sync their watch data with the Here app

Engage

Users track daily step progress via the app’s dashboard

Reward

Successful goal completion triggers reimbursements

✦ User Interface

Towards a

Healthier India

Towards a

Healthier India

Towards a

Healthier India

Effortless sign-in & onboarding —

Personalized for you

Users can enrol in the program by providing their mobile number while enlisting. Once logged in with the same number, eligible users will automatically gain access to the feature, ensuring a personalized experience tailored just for them. Scroll left to see the flow

Your progress highlights —

Get insights to improve and keep going

Your progress highlights —

Get insights to improve and keep going

Users can earn points daily based on their step count: 1 point for 8,001–10,000 steps, 2 points for 10,001–12,000 steps, 3 points for 12,001–15,000 steps, and 4 points for anything above 15,000 steps—walk more to earn more!

Secure bank account linking-

A safe and simple way to connect your account

Secure bank account linking-

A safe and simple way to connect your account

Users' bank accounts will be verified through penny-drop. ₹1 will be deposited into their account to confirm the account for secure and accurate transactions.

Walking pays off

Literally!

Walking pays off

Literally!

Secure Bank Account Linking —

A safe and simple way to connect your account

Secure Bank Account Linking —

A safe and simple way to connect your account

Scroll left to see the full flow

Challenges Beyond the Timeline

Stakeholder Alignment: Balancing input from Apple, HDFC ERGO, and Zopper while staying user-focused.
Integration Hurdles: Ensuring seamless syncing between the Apple Watch and the Here app without technical glitches.
User Education: Explaining the reimbursement process clearly to prevent confusion.

Stakeholder Alignment: Balancing input from Apple, HDFC ERGO, and Zopper while staying user-focused.
Integration Hurdles: Ensuring seamless syncing between the Apple Watch and the Here app without technical glitches.
User Education: Explaining the reimbursement process clearly to prevent confusion.

Reflection and Personal Learnings

Balancing speed with quality taught me the value of prioritizing core features in tight timelines.
Collaborating with cross-functional teams strengthened my stakeholder management skills.
This project reaffirmed the importance of user empathy—designing not just for functionality but for motivation and emotional connection.

Balancing speed with quality taught me the value of prioritizing core features in tight timelines.
Collaborating with cross-functional teams strengthened my stakeholder management skills.
This project reaffirmed the importance of user empathy—designing not just for functionality but for motivation and emotional connection.

Achieve your fitness

goals

and unlock real

rewards with every step

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ConveneX:
Travel Made Effortless

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Fitness rewards through wearable tech integration.

Fitness rewards through wearable tech integration.

Fitness rewards through wearable tech integration.

CATEGORY

CATEGORY

ROLE

ROLE

DURATION

DURATION

Design an engaging and seamless user experience within the Here app to motivate users to meet their fitness goals while ensuring a smooth integration of wearable technology.

Design an engaging and seamless user experience within the Here app to motivate users to meet their fitness goals while ensuring a smooth integration of wearable technology.

✦ Setting the Context

✦ Setting the Context

✦ Setting the Context

India Gets Moving is a collaborative initiative between Apple, HDFC ERGO, and Zopper to promote a healthier lifestyle. Users who purchased an Apple Series 10 watch could have its entire cost reimbursed by achieving a daily step goal. This feature was integrated into the Here by HDFC ERGO app.

India Gets Moving is a collaborative initiative between Apple, HDFC ERGO, and Zopper to promote a healthier lifestyle. Users who purchased an Apple Series 10 watch could have its entire cost reimbursed by achieving a daily step goal. This feature was integrated into the Here by HDFC ERGO app.

Project Timeline

User Needs

User Needs

Seamless integration of fitness tracking

Seamless integration of fitness tracking

Straightforward reimbursement process

Straightforward reimbursement process

Clear communication of daily progress

Clear communication of daily progress

User Base

User Base

✦ Primary User

Fitness Enthusiasts

Health-conscious individuals using the Apple Series 10 Watch to track and achieve fitness goals.

Health-conscious individuals using the Apple Series 10 Watch to track and achieve fitness goals.

Motivated by Incentives

Users driven by the reimbursement offer to stay consistent with their daily step goals.

Users driven by the reimbursement offer to stay consistent with their daily step goals.

Insurance Customers

Existing HDFC ERGO app users exploring additional features like fitness tracking.

Existing HDFC ERGO app users exploring additional features like fitness tracking.

Casuals

Individuals drawn in by peer recommendations, curious about wearable tech and its benefits.

Individuals drawn in by peer recommendations, curious about wearable tech and its benefits.

Usability Testing

Usability Testing

Due to the tight timeline, formal usability testing was limited.

Instead, I relied on rapid feedback loops with internal teams and stakeholders.

If testing had been possible: I would've included tasks like onboarding flows, reimbursement tracking, and motivational triggers to test user ease and engagement.

Due to the tight timeline, formal usability testing was limited.

Instead, I relied on rapid feedback loops with internal teams and stakeholders.

If testing had been possible: I would've included tasks like onboarding flows, reimbursement tracking, and motivational triggers to test user ease and engagement.

User Journey

User Journey

Discover

Users learn about the offer via promotional campaigns.

Purchase

Users buys the Apple Watch series 10 via an offline channel.

Onboard

Users sync their watch data with the Here app

Engage

Users track daily step progress via the app’s dashboard

Reward

Successful goal completion triggers reimbursements

✦ User Interface

Challenges Beyond the Timeline

Challenges Beyond the Timeline

Stakeholder Alignment: Balancing input from Apple, HDFC ERGO, and Zopper while staying user-focused.

Integration Hurdles: Ensuring seamless syncing between the Apple Watch and the Here app without technical glitches.

User Education: Explaining the reimbursement process clearly to prevent confusion.

Stakeholder Alignment: Balancing input from Apple, HDFC ERGO, and Zopper while staying user-focused.

Integration Hurdles: Ensuring seamless syncing between the Apple Watch and the Here app without technical glitches.

User Education: Explaining the reimbursement process clearly to prevent confusion.

Reflection and Personal Learnings

Reflection and Personal Learnings

Balancing speed with quality taught me the value of prioritizing core features in tight timelines.

Collaborating with cross-functional teams strengthened my stakeholder management skills.

This project reaffirmed the importance of user empathy—designing not just for functionality but for motivation and emotional connection.

Balancing speed with quality taught me the value of prioritizing core features in tight timelines.

Collaborating with cross-functional teams strengthened my stakeholder management skills.

This project reaffirmed the importance of user empathy—designing not just for functionality but for motivation and emotional connection.

ConveneX: Travel Made Effortless

Fitness rewards through wearable
tech integration.

ConveneX:
Travel Made Effortless