
India Gets Moving
Fitness rewards through wearable tech integration.

India Gets Moving
Fitness rewards through wearable
tech integration.

India Gets Moving
Fitness rewards through wearable tech integration.
CATEGORY
CATEGORY
Fitness Feature
Fitness Feature
ROLE
ROLE
Lead Designer
Lead Designer
DURATION
DURATION
4 Weeks
4 Weeks
Design an engaging and seamless user experience within the Here app to motivate users to meet their fitness goals while ensuring a smooth integration of wearable technology.
Design an engaging and seamless user experience within the Here app to motivate users to meet their fitness goals while ensuring a smooth integration of wearable technology.
Fitness
Rewards
App Design

✦ Setting the Context
Prologue

✦ Setting the Context
Prologue

✦ Setting the Context
Prologue



India Gets Moving is a collaborative initiative between Apple, HDFC ERGO, and Zopper to promote a healthier lifestyle. Users who purchased an Apple Series 10 watch could have its entire cost reimbursed by achieving a daily step goal. This feature was integrated into the Here by HDFC ERGO app.
India Gets Moving is a collaborative initiative between Apple, HDFC ERGO, and Zopper to promote a healthier lifestyle. Users who purchased an Apple Series 10 watch could have its entire cost reimbursed by achieving a daily step goal. This feature was integrated into the Here by HDFC ERGO app.
Project Timeline



User Needs
User Needs
Seamless integration of fitness tracking
Seamless integration of fitness tracking
Straightforward reimbursement process
Straightforward reimbursement process
Clear communication of daily progress
Clear communication of daily progress
User Base
User Base


✦ Primary User
Fitness Enthusiasts
Health-conscious individuals using the Apple Series 10 Watch to track and achieve fitness goals.
Health-conscious individuals using the Apple Series 10 Watch to track and achieve fitness goals.


Motivated by Incentives
Users driven by the reimbursement offer to stay consistent with their daily step goals.
Users driven by the reimbursement offer to stay consistent with their daily step goals.


Insurance Customers
Existing HDFC ERGO app users exploring additional features like fitness tracking.
Existing HDFC ERGO app users exploring additional features like fitness tracking.


Casuals
Individuals drawn in by peer recommendations, curious about wearable tech and its benefits.
Individuals drawn in by peer recommendations, curious about wearable tech and its benefits.
Usability Testing
Usability Testing
Due to the tight timeline, formal usability testing was limited.
Instead, I relied on rapid feedback loops with internal teams and stakeholders.
If testing had been possible: I would've included tasks like onboarding flows, reimbursement tracking, and motivational triggers to test user ease and engagement.
Due to the tight timeline, formal usability testing was limited.
Instead, I relied on rapid feedback loops with internal teams and stakeholders.
If testing had been possible: I would've included tasks like onboarding flows, reimbursement tracking, and motivational triggers to test user ease and engagement.
User Journey
User Journey


01
Discover
Users learn about the offer via promotional campaigns.


02
Purchase
Users buys the Apple Watch series 10 via an offline channel.


03
Onboard
Users sync their watch data with the Here app


04
Engage
Users track daily step progress via the app’s dashboard


05
Reward
Successful goal completion triggers reimbursements
✦ User Interface
Towards a
Healthier India
Towards a
Healthier India
Towards a
Healthier India





Effortless sign-in & onboarding —
Personalized for you
Users can enrol in the program by providing their mobile number while enlisting. Once logged in with the same number, eligible users will automatically gain access to the feature, ensuring a personalized experience tailored just for them. Scroll left to see the flow












Your progress highlights —
Get insights to improve and keep going
Your progress highlights —
Get insights to improve and keep going
Users can earn points daily based on their step count: 1 point for 8,001–10,000 steps, 2 points for 10,001–12,000 steps, 3 points for 12,001–15,000 steps, and 4 points for anything above 15,000 steps—walk more to earn more!






Secure bank account linking-
A safe and simple way to connect your account
Secure bank account linking-
A safe and simple way to connect your account
Users' bank accounts will be verified through penny-drop. ₹1 will be deposited into their account to confirm the account for secure and accurate transactions.










Walking pays off
Literally!
Walking pays off
Literally!
Secure Bank Account Linking —
A safe and simple way to connect your account
Secure Bank Account Linking —
A safe and simple way to connect your account
Scroll left to see the full flow








Challenges Beyond the Timeline
Challenges Beyond the Timeline
Stakeholder Alignment: Balancing input from Apple, HDFC ERGO, and Zopper while staying user-focused.
Integration Hurdles: Ensuring seamless syncing between the Apple Watch and the Here app without technical glitches.
User Education: Explaining the reimbursement process clearly to prevent confusion.
Stakeholder Alignment: Balancing input from Apple, HDFC ERGO, and Zopper while staying user-focused.
Integration Hurdles: Ensuring seamless syncing between the Apple Watch and the Here app without technical glitches.
User Education: Explaining the reimbursement process clearly to prevent confusion.
Reflection and Personal Learnings
Reflection and Personal Learnings
Balancing speed with quality taught me the value of prioritizing core features in tight timelines.
Collaborating with cross-functional teams strengthened my stakeholder management skills.
This project reaffirmed the importance of user empathy—designing not just for functionality but for motivation and emotional connection.
Balancing speed with quality taught me the value of prioritizing core features in tight timelines.
Collaborating with cross-functional teams strengthened my stakeholder management skills.
This project reaffirmed the importance of user empathy—designing not just for functionality but for motivation and emotional connection.
Achieve your fitness
Achieve your fitness
Achieve your fitness


goals
goals
goals


and unlock real
and unlock real
and unlock real
rewards with every step
rewards with every step
rewards with every step




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